Cristina Villena
Self-taught UX/UI designer and Illustrator, passionate about visual communication, technology, and English as a second language. I have a Degree in Marketing and Market Research and previous experience in both sectors.
My background and past experiences
My education as a marketer and researcher has taught me to understand product strategies, loyalty, customer segmentation...
On the other hand, my hobby as a designer has taught me to unleash my creativity and not get stuck in front of a blank screen.
Thanks to User Experience Design, or UX/UI Design, I was able to combine both worlds! :)
Methodology
I use DESIGN THINKING as my main methodology. To design a GREAT product, you need to touch all the scenarios around it. From understanding the problem to delivering a solution.
There is no design without business, we don't make art, we design experiences that impact the company's business in one way or another. My decisions are based on data, without it everything is hypothesis.
